The most cost effective form of advertising your business is signage. On your building and/or freestanding by the road, signs not only identify your physical location to customers, they also advertise your products and services to all passersby, 24/7.
Don't leave this vital aspect of your business to chance. By carefully considering the following 10 factors and choosing a reputable local sign company, you will end up with great, effective signage.
Make sure you read them all, the most important are at the bottom...
| Location - Where will the sign be installed? The environment will determine the type of sign, materials, placement and anchoring. Consult with an expert sign installer to maximize your sign's impact. |
| Illumination - Will your business be open at night? If so it is essential that your sign be illuminated. The best form of illuminating a sign is by internal illumination. Ask a sign professional which of the many forms of illumination will best suit your needs. |
| Design - The simpler the better. The only things on your sign should be the name and logo of your business and possibly a small tagline. The logo and words must be in strong contrast to the background. In some instances your logo, layout, and color scheme may need to be modified in order to translate to effective signage. A professional sign designer will keep your sign design well within the spirit of your branding. |
| Mounting - The structure to which the sign will be mounted must be adequate to support the sign. Arrangements should be made prior the sign installation to have adequate blocking in place if needed. |
| Access - The space and access to said space behind the wall where the sign will be mounted, will determine the type of sign and installation methods used. |
| Electricity - For illuminated signage, a designated primary electric feed should be provided within five accessible feet of the proposed sign location. |
| Control - Decide how will your illuminated sign go on and off. Manually or automatically? If automatically, by time clock or light sensor? |
| Serviceability - Signs, especially illuminated signs, need routine service and maintenance. Consideration to this must be given when designing and fabricating your signage. There must also be adequate access to the sign after it installed for service personnel and equipment. |
| Landlord Sign Criteria - If you are leasing your property, the landlord will undoubtedly have certain criteria which will be outlined in the lease. This can include but not be limited type of sign, size placement, and even color. Before any designs are even started, it is important to review your lease. |
| Sign Code - Every City, County and sometimes even townships have sign codes in their zoning guidelines based on the property classification. IT is important to know the specific codes pertaining to you property before designing your sign |
